IMAX has long been synonymous with groundbreaking movie experiences, from dazzling images with the deepest, richest colors to heart-pounding audio that envelops you throughout the theater. But IMAX is expanding! We're breaking the mold of just being Hollywood blockbusters. Reflect this expansion into a completely new universe of experiences and feelings with 4 new products: IMAX Live, IMAX, Plus, IMAX Docs and IMAX 70mm, so i created a new design system for these 4 products along with an intro animation with your own sound that represents the new IMAX universe.